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Home > Best Ads
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Best Ads of the April 2018
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Mahdi A’bedin
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Mr. Mahdi A’bedin, CEO of Reyhan Film advertising agency, is the guest
judge for selecting the best TV and radio ads in April 2018.Mr. Mahdi A’bedin has been actively participating in the field of advertisement. He has been participating in the field of producing television advertisement from 1989 and he started “Reyhan Film” Corporation in 1993 to this end and began his professional activity from the same date as the managing director of this company. At the moment, he’s the managing director of “Reyhan Film” company and also the manager of commercial ads consortium of all the Islamic Republic of Iran’s Broadcasting centers in Iran’s provinces. Managerial and administrative background: - managing director of Reyhan Film Company
- membership of policymaking council in “Asre Bazaryabi Va Tablighat” magazine
- membership of Islamic Republic of Iran’s Supervision and Coordination council for commercial ads
- administration and membership of board of directors in IRIB’s Consortium for commercial ads in 2000
- the deputy minister and administrator and membership of IRIB commercial ads consortium’s board of directors in 2001-2005
- one of the founders of the guild of Iran’s Advertising Companies and the first secretariat of the guild
- membership of radio’s consortium’s board of directors during 2005-2006
- the administrator of radio’s consortium in 2007
- membership in board of directors of IRIB provinces consortium in 2007, 2008, 2009, 2014, 2015, 2016, 2017, and 2018
- administrator of the consortiums in 2014, 2015, 2016, 2017, and 2018
- managing director of “Khane Resaneh Iranian” Company in 2014-2017
- advertisement counselor of tens of manufacturing companies and economic firms from the early 1993 to present
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Best TV Ads
Best TV Ads of the April 2018 by Guest Judge Mahdi A’bedin
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TV ads: - Kaleh
Good and really beautiful pictography and pictures and directorial team which delivers the concept of natural ingredients and the sense of authenticity and naturalness of its ingredients will encourage the mind to purchase it and decreases mind’s natural compensation to resist purchasing. - Kaleh: lactivia
The advertisement’s message is really justifying. It first elaborates on the problem and then provides us with a message and it points out to everything clearly. The fact introduced in this ad is that if you consume this product twice a day and for about 14 days, your digestion problems will be eliminated. The use of animated pictures for illustrating the function of this product in digestive system clearly shows the audience how it works and what parts of the body does it influence. - Active: Washing machine liquid
The use of pictorial elements that show the clothes with reduced color or quality and points out to preserving the quality of fabric upon using this product and especially when it sues animated pictures, heightens this belief that this liquid will preserve the quality of clothes. This advertisement is tangibly believable. - Oila: Oila Oil
The use of the word “poor” and making it the synonym for insufficient amount of Vitamin D in the body will create moments which reminds us and recommends us to consume products enriched with Vitamin D. in addition, because of a noticeable scenario that becomes persistent in consumers’ mind, the consumer will be quickly reminded of the topic as well as its topic and the applied joke and will carefully consider purchasing products with vitamin D and their positive aspects. - Dove: Dove Shampoo
The illustration of Orchid flower as resembling the hair on the head and its combination with Dove and the resistance of Dove-smeared Orchid against the damage, will provide the audience with a justifiable reason that Dove will protect human’s hair. Generally, this advertisement has been designed for justifying the audience and it has been successful in this regard as well. - Somayeh
The use of the statement saying “I’m not going to eat anything until Somayeh doesn’t come”, makes the audience expect seeing Somayeh, a woman, but when Somayeh whey is introduced, the joke within this advertisement will become memorable. The strength of this advertisement les within the famous statement “I’m not going to eat anything until Somayeh doesn’t come” that becomes memorable. - Mulfix
The pictograph is being implemented in a cheerful environment with beautiful coloring. The advertisement also used children wearing Mulfix diapers which encourages the parents to purchase this product. The activity of children wearing this brand’s diapers will stimulate the children to have fun and play and use this product. - Saman Bsnk:
The use of Iran National Football team’s successful coach, as well as its pictorial simplicity and the formation of Trust (E’temad) picture in the white background will deliver a good feeling to the audience. In this advertisement, the Saman brand has been strengthened and will enhance trust to Saman brand. When the national team’s coach speaks in Persian, the audience will feel close affinity with this brand.
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Best Radio Ads
Best Radio Ads of the April 2018 by Guest Judge Mahdi A’bedin
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