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Home > Best Ads
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Best Ads of the October 2017
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Shahin Torkaman
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Mr. Shahin Torkaman, CEO of Citeh Advertising Agency, is the guest
judge for selecting the best TV and radio ads in October 2017.Shahin Torkaman has been managing Citeh Advertising Agency for more than two decades. He developed Citeh Publication in 2002 which is the first publication in Iran, publishing just marketing, advertising and branding books. Shahin Torkaman had given advertising consultant to more than 100 companies these years and had been the chairman of the board of Iran Advertising Agencies Association for 3 periods. Some of Managing posts: - CEO of Citeh Advertising Agency.
- Concessionaire of Citeh publication
- Chairman of the board of Iran Advertising Agencies Association for 3 periods
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Best TV Ads
Best TV Ads of the October 2017 by Guest Judge Shahin Torkaman
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TV ads: - Mihan: Mihan diary
The most important feature of this ad may be the nostalgia factor used in it. Repeating the old slogan (the ice-cream is more delicious, Mommy!) after 15 years and developing it to other products. The slogan which was one of the best and most memorable ones those days and so many audiences were repeating it and making fun of it in sweet ways. To remember those days may arose good feeling in today’s audiences.
An old copy (slogan in this case) which does not lose its effectiveness after many years could be a brand heritage; something that you can refer to it and use it and implicitly address the background.
One of the other strength points in this ad was production quality and the ability to transfer the happy atmosphere and emphasizing in new products via filming techniques (like camera moving and framing) which could count creativity. However, there could be much more creativity in scenario. - Arbaein
Correct “message transfer” to the audiences in a TV ad needs different elements and integrate, coordinate and appropriate usage of them leads to the best results. This ad, with the most creative approach and employing sound and image and nostalgia factor in the most simple and effective way, the message is transferred to the audiences.
The sound (imperial) does not need interpretation and directly addresses the subject and moreover, emphasizes on in by using direct words. The bowl is a clear icon the Islamic-Iranian culture and a powerful nostalgic and emotional image.
The graphic combination of the ad is minimal and memorable and the ad is neat and creative. - How much time do you have?
This ad prepares the audience for facing something special, by introduction and suspension; in fact makes a platform for final message. The images matched to narrations are clear and tangible and the advertisement does not confuse the audience by too much complication.
Personalities and atmospheres could be chosen more precisely. The final message is transferred to audience without much gabbiness and the images are neat: personalities’ reading book.
Selecting different people from different social and age groups make it easy for audience to image him/herself in those persons place. Image quality and good acts makes the ad more attractive.
It’s a creative idea along with good production. - 23rd Press fair
Teasing the audience to attend different fairs in TV ads usually begins with aggressive and exciting narrations and simple images, with no creativity. But in this ad filming and mixing techniques along with creative touches, associate the concepts of movement, flow and dynamism which are the main features of a good press fair.
Using iconic image elements and showing different parts of the fair, this ad in its own genre, communicates with its audiences and make such a success that there is no need for any narration.
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Best Radio Ads
Best Radio Ads of the October 2017 by Guest Judge Shahin Torkaman
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